Get more sales from your traffic with
Conversion Rate Optimisation (CRO)</span
Why
Conversion Rate Optimisation?
You’ve set up marketing campaigns on Facebook or Instagram, and are getting plenty of traffic to your website, but that traffic doesn’t seem to be converting to sales as much as you’d like. You’ve likely got conversion rate issues!
This is where Manta Digital comes in. I’ll help you build out a conversion rate optimisation testing roadmap that takes your website from underwhelming to a well-oiled conversion machine.
01
Without knowing what your traffic is doing on your website, it can be difficult to know what the main friction points for prospective new customers are.
02
Once you’ve identified that there are some problems with your website that need fixing, you may not have the internal knowledge or resource to make the changes necessary to improve your conversion rate.
03
Assuming the above two issues aren’t a limiting factor, you’d still need to be sure that the changes you are making to your website are actually having the intended impact rather than making things worse.
This is where Manta Digital comes in. I’ll help you build out a conversion rate optimisation testing roadmap that takes your website from underwhelming to a well-oiled conversion machine.
My 3-Step Approach That
Consistently Increases Conversions
This is where Manta Digital comes in. I’ll help you build out a conversion rate optimisation testing roadmap that takes your website from underwhelming to a well-oiled conversion machine.
User Journey Analysis
I’ll analyse your existing user journey to identify sticking points and friction that is preventing more traffic from converting to leads or sales.
Testing Roadmap
I’ll build out a testing roadmap with the goal of removing these sticking points and boosting your business metrics in a fast replicable way. Rapid testing means faster improvements.
Replicable Results
Transparent reporting on testing means you have the confidence to know exactly what impact each test has had on your KPIs, allowing you to replicate them in other areas of your business.
My Process To
Boost Conversion Rates
With the benefit of years of experience and millions of dollars spent, I’ve developed a no-nonsense CRO process that can turn your flagging conversion rates around, regardless of your business size or vertical.
Analysis
1
Analyse Your Infrastructure
I’ll take a deep dive into your user journey to identify key friction points that are prevening your traffic from converting to a lead or a sale.
Technology
2
Testing Infrastructure
Regardless of what testing platform is used, such as Optimizely, VWO or Google Optimise, this will be integrated into your website so we can trust the data being reported on these platforms.
Proposition
3
How Should We Test?
Each test will be designed with a hypothesis in mind, following A/B testing best practices. I’ll set sample sizes for each test so that we can show statistically significant testing results.
Build
4
Build Your Tests
Each test will be built out in sequential order, with the biggest impact tests going first. Tests will be built in such a way that they do not interfere with the regular operation of your website.
Test
5
Run The Tests
Using metrics identified in the proposition stage, we’ll know how long to run each test for, which traffic to target with the tests, and what the intended goal for each test is.
Report
6
Report On Results
Both during a test and following the conclusion of a test, I’ll report back to you on the results so you’ll know with full transparency what impact the test has had on your website.
Learn
7
Key Learnings
Key learnings from each test will be fed back into the overall digital strategy, and will be used to make further website improvements outside of the testing roadmap.
Repeat
8
Continue Testing Roadmap
Following the conclusion of one test, the next test in the roadmap will already be set up and ready to go. The goal with the testing roadmap is continual improvement.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 10 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
Social Media marketing
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Search Engine Marketing
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Search Engine Optimisation
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Acquire
Web Design
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Lead Magnets
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Conversion Rate Optimisation
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Landing Pages
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Answering Your
Frequently Asked Questions
How Can I Trust The Results?
I operate a policy of full transparency. All of my testing is designed to follow rigorous statistical analysis, meaning the results will only be considered effective if I can prove that there is a statistically significant result.
What Is The Best Testing Platform To Use?
There is no single best platform. The important thing is that the platform integrates well with your existing website setup, and can accurately track the data points required to report on the test.
How Much Does It Cost To Run A Test?
Conversion rate optimisation testing is better approached as a longer-term process, with a robust testing process in place to deliver continual improvements. This roadmap will be largely dependent on your website and business goals, so please get in touch so I can provide you with a more accurate quote.
How Long Will A Test Take To Run?
This depends on how much traffic you currently get to your website, and what is being tested. Each test will need a minimum sample size, so that I can be certain we can achieve statistical significance.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics