Put your business on autopilot with
Marketing Automation
Why
Marketing Automation?
Imagine you could automate your business to such an extent that all you need to do is push a button and your leads are automatically nurtured to a sale, or prospects and automatically followed up with useful information? In theory this sounds great, but comes with it’s own set of challenges.
01
Marketing automation relies on accurate data sharing between different marketing platforms and CMR platforms, which may not always be easy to set up.
02
Marketing automation still needs to look like genuine communication from your business – if the messaging you send out does not look personal, it’s more likely to push the prospective customer away.
03
Knowing when to send the right message is critical, and this can be difficult to decide if you don’t have a good grasp on your customer data, and what your prospective clients are looking for.
This is where Manta Digital comes in. I’ll help you build a bullet-proof marketing automation programme that makes sure your leads and customers see the right message at the right time, keeping them coming back for more.
My 3-Step Approach That
Keeps People Engaged
User Analysis
I’ll analyse your current user flow, inlcuding where customers are commonly dropping off. This will reveal clear points at which a tailored message will re-engage that customer to take a business-beneficial action.
Expert Integration & Setup
I’ll set up the identified automation flows, making sure that all of your various data platforms are talking with each other, including email messaging & SMS communication.
Reporting & Optimisation
Clear and easy-to-digest reporting will show you how marketing automation is helping drive more business without you having to lift a finger, while I continue to optimise messaging and delivery.
My Process To
Engage Your Customers
With the benefit of years of experience and millions of dollars spent, I’ve developed a bullet-proof marketing automation process that gets the right message to your users at the right time, keeping them engaged and buying, regardless of your business size or vertical.
Platforms
1
UNDERSTAND YOUR EXISTING SETUP
I’ll analyse your existing marketing communication platforms and capacities, to ensure these are up to the task of active customer engagement and nurturing. If there are more appropriate platforms available I’ll highlight these to you.
Data
2
DATA CLEANING & SYNCHRONISATION
I’ll ensure your customer data syncs correctly between the various platforms to be used in marketing automation, so that your audiences can be segmented accurately and the right messages can be sent to the right people.
Triggers
3
IDENTIFYING MESSAGE TRIGGERS
Once your platforms are set up and audiences segmented, I’ll build out triggers that will be used to send your messaging campaigns to keep engagement high and sales coming in.
Campaigns
4
BUILD YOUR CAMPAIGNS
I’ll build out your campaigns to make sure your customers and users get the right messe, through the right platform, at the right time. This will include email marketing, SMS and more.
Reporting
5
ACCURATE REPORTING
I’ll build out clear and easy-to-digest reports showing you how marketing automation is impacting business-critical KPIs like purchases, customer lifetime value and monthly recurring revenue.
Optimisation
6
CONTINUAL OPTIMISATION
Never one to sit still, I’ll use data and metrics from live marketing automation campaigns to continually tweak the messaging and touchpoints used, so we can squeeze more out of every marketing dollar you spend.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 13 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
Social Media marketing
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Search Engine Marketing
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Search Engine Optimisation
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Acquire
Web Design
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Lead Magnets
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Conversion Rate Optimisation
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Landing Pages
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Answering Your
Frequently Asked Questions
HOW WILL YOU ENSURE MY MESSAGES DON’T GO INTO SPAM?
I’ll set up your messaging systems to ensure 100% deliverability. This means subject lines and content will be written to avoid SPAM traps, and email sender domains will be verified for extra security.
CAN YOU DESIGN MY EMAIL TEMPLATES?
Absolutely! I know emails inside out, and can design your emails to make sure they look the same on every device, and on every platform. This keeps the user experience consistent and makes sure people see your message how you intend them to look.
WHAT IF I ALREADY HAVE AN EMAIL MARKETING PLATFORM?
I can try to work with you existing email service provider, but there is a chance they may not have some of the automation functionality required to truly turn your email marketing into ‘automated’ marketing. If this is the case I’ll suggest a cost-effective alternative.
HOW MUCH WILL MARKETING AUTOMATION COST?
As with our other services, this is largely dependent on how complex your business needs are, and what kind of marketing automation is required. If you’d like to receive a more detailed quote, please don’t hesitate to get in touch with me.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics