Increasing customer enagement with
Effective Email Marketing
Why
Email Marketing?
In a continually evolving digital world, email is still king when it comes to communicating with your customers and clients. As a communication tool it consistently gets the highest degree of engagement, but can provide it’s own challenges if not approached in the correct way.
01
Email marketing works best when people feel they are receiving something that is personalised to them, rather than a generic sales message, but it’s impossible to tailor your message on a 1:1 basis.
02
Without knowing what words and phrases to look out for when writing email copy or creating email designs, business communication often gets lost to the spam folder and remains unseen by your customers.
03
Without proper tracking and integration in place, it can be difficult to know exactly what impact your email marketing is having n your bottom line, and whether you are sending too many or too few emails.
This is where Manta Digital comes in. I’ve sent over a thousand marketing emails over the last 13 years across a wide number of business verticals, and have learned the hard way what works and what doesn’t when it comes to email marketing.
My 3-Step Approach That
Consistently Increases Results
Meticulous Audience Analysis
I work with your existing customer data to create highly specific audience segments that can be communicated with. This allows me to create messaging that clicks more closely with each audience segment, driving better results.
Tailored Messaging
I design and write your email subject lines and copy to make sure your emails get opened, read, and clicked on. And I’ll be continually testing and optimising your messaging to ensure 100% deliverability.
Tracking & Reporting
Once your emails have been sent, I’ll ensure every aspect of them is trackable so that you’ll know exactly how many people opened your emails, clicked on your emails and how many sales were driven as a result of those clicks.
My Process To Creating
Emails That Convert
With the benefit of years of experience and thousands of emails sent, I’ve developed a fool-proof process to writing and creating emails that people open, click on and convert from, regardless of your business size or vertical.
Audience
1
SEGMENT YOUR AUDIENCE
I’ll use your existing customer database to create highly refined audience segments, which will help in creating tailored messaging that targets each segment.
Messaging
2
CRAFT YOUR MESSAGE
Depending on the segment I’m targeting or the action you’d like each segment to take, I’ll write compelling and engaging content to maximise the click rate on each email.
Design
3
EFFECTIVE EMAIL DESIGN
I’ll create highly engaging email designs that work across all email platofrms and devices, meaning every person in your segment sees the same well designed message.
Deliverability
4
100% DELIVERABILITY
No more SPAM issues – your email platforms will be set up to guarantee deliverability, and subject lines will be written to avoid keywords and phrases that email service providers like Gmail use to filter out spam.
Action
5
IRRESITABLE CALL TO ACTION
Each email will contain one highly optimised conversion point that email recipients won’t be able to resist clicking on. This maximises your impact per email sent and improves your bottom line.
Report
6
TRANSPARENT REPORTING
I’ll provide you with clear, easy-to-digest reporting on all email sendouts so you know exactly who received your emails, when they received them, and what actions were taken as a result.
Optimise
7
OPTIMISE YOUR CAMPAIGNS
As with all marketing activity, I’ll actively optimise your email marketing to increase important metrics such as open rates and click-through rates by testing subject lines, body copy and design.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 13 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
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Answering Your
Frequently Asked Questions
HOW CAN YOU ENSURE 100% DELIVERABILITY?
Deliverability is influenced by a variety of factors including email content, email platform setup and various DNS-level settings such as DKIM. All of these factors will be convered during the initial email platform setup to ensure no email gets undelivered.
I ALREADY HAVE AN EMAIL PLATFORM, CAN YOU USE THAT?
Yes, absolutely! If you already have an existing messaging platform in place I’m happy to work with this rather than setting up something completely new.
HOW MUCH WILL IT COST TO MANAGE MY EMAIL MARKETING?
Depending on the size of your business and the complexity of your audience, I’ll want to tailor email marketing campaigns so that you get the most out of any email marketing. As such, it’s best to get in touch with me if you’d like to get a more accurate quote.
CAN YOU AUDIT OUR PREVIOUS EMAIL CAMPAIGNS?
Yes, I’d be more than happy to take an in-depth look at your previous marketing activity and make suggestions on ways in which this could be improved.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics