Helping you build effective
Landing Pages That Convert
Why
Landing Pages?
So you’ve set up some marketing campaigns on Facebook or Google, and people are starting to click on your ads. The question now is where do you send that traffic? And is the page this traffic is landing on doing the best it can to communicate what your business is offering?
01
A landing page should ideally be focused on clearly communicating what your business offers, and getting that person to take a single action. But customising a landing page can be difficult if your website platform is limited.
02
Hiring a designer and a developer just to create a landing page can be costly, especially when you’re just starting out.
03
If you do decide to use a third-party landing page builder, making sure this is trackable and syncs with your existing CRM and marketing platforms can be a time-consuming task when your main focus is growing your business.
I’ve worked with businesses across a wide variety of verticals to create effective, conversion-focused landing pages that help drive more leads and sales, without breaking the bank. Let Manta Digital do the heavy lifting while you spend time in the areas of your business where you are most effective.
My 3-Step Approach That
Landing Pages That Convert
User-First Design
A landing page visitor should know within a few seconds what your business offers, and how your product or service can help solve their problems. I’ll use clever design to build landing pages that effectively communicate.
Psychology & Conversion
I’ll use well-established psychological triggers and conversion-optimised design to make sure that when people land on your website, they WANT to take action and click.
Integration & Tracking
Regardless of the platform being used, I’ll ensure this is fully integrated with your existing marketing stack so that user behaviour is trackable and segmentable further down your marketing funnel.
My Process To Create
Effective Landing Pages
With the benefit of years of experience and hundreds of landing pages built, I’ve developed a logical process to build your business landing pages that convert, regardless of your business size or vertical.
Goals
1
ESTABLISH YOUR GOALS
By working together, we’ll identify the most important actions you want your traffic to take on your landing pages. Do you want more sales? Get more leads for your service-based business? I’ll work this into the final design.
Messaging
2
CLEAR, CONCISE MESSAGING
The most effective landing pages are ones where the content is easy to read, and it is immediately obvious what the company or service offers. I’ll use effective copywriting to communicate your business to users.
Structure
3
LOGICAL PAGE STRUCTURE
Although it might seem obvious, a logical page structure can really help layout your key selling points. I’ll build out your page structure to ensure the most important information is near the top of the page, with supplemental information further down the page.
Design
4
EFFECTIVE PAGE DESIGN
I’ll make use of contrasting colours (within the scope of your brand identity) to make the important points stand out, and use supporting imagery to communicate the quality of your offering.
Proof
5
BUILT-IN SOCIAL PROOF
Social proof can be an incredibly powerful persuader when it appears genuine and heartfelt, so I’ll utilise existing customer reviews and testimonials to further encourage conversion.
Conversion
6
MAKING PEOPLE CLICK
I’ll build a highly visible, easy to reach conversion point or call-to-action into your landing page (above the fold) which will be irresistible for users to click on.
Reporting
7
REPORTING ON YOUR RESULTS
I’ll provide you with clear and easy-to-digest reporting on the performance of your landing page so that you’ll always know how many leads or sales your landing page is generating, and where they are coming from.
Optimisation
8
CONTINUAL OPTIMISATION
Once your landing page is live and generating conversions, I’ll look to continually improve its performance with an ongoing testing roadmap that will let me further tweak design, messaging and layout.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 13 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
Social Media marketing
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Search Engine Marketing
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Search Engine Optimisation
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Acquire
Web Design
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Lead Magnets
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Conversion Rate Optimisation
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Landing Pages
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Answering Your
Frequently Asked Questions
CAN YOU USE MY EXISTING WEBSITE TO BUILD A LANDING PAGE?
In short, maybe. Depending on what platform your website is built on, there may be some limitations placed on what you can do with page structure and creative design that are easier to get around with an external page builder such as Unbounce or LeadPages.
WHY CAN’T I JUST USE MY HOMEPAGE?
Your homepage serves as a general intro to your business, which may work for certain channels like branded search, but is often too generic and inflexible for specific marketing campaigns where you need the user to take a specific action. I more often than not find a highly optimised landing page to work better.
HOW MUCH WILL A LANDING PAGE COST TO BUILD?
As every landing page I build is tailored to your business and a specific marketing campaign, there may be more complicated integrations to factor in, making it difficult to quote a fixed price. If you’d like more detailed information on price please get in touch with me to let me know more about your business and what it is you’re looking for.
CAN YOU PROVIDE SOME EXAMPLES OF LANDING PAGES THAT YOU’VE BUILT?
Absolutely. I’m working on adding a client showcase to the website so please keep an eye out here. In the meantime please get in touch and I’d be more than happy to send through some specific examples.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics