Attract high-quality leads with
Lead Magnets
Why
Lead Magnets?
Leads are the source of new sales for most businesses, but lead acquisition is challenging in a crowded marketplace where everyone is trying to stand out from the rest. Lead magnets serve as a useful tool to help your prospective customer solve a specific problem while positioning your brand as a leader in the field. But as with all things marketing, lead magnet campaigns can be tricky to get right.
01
Without knowing the problems your target audience is trying to solve, it can be difficult to put together a proposition that encourages them to give you their contact details.
02
The creation of lead magnet material, whether it be an interactive PDF or video download, often requires specialist knowledge that you may not have within the business.
03
Once your lead is acquired, nurturing them in the right way can be the difference between a new sale or a lost lead, but knowing how to deal with leads in the right way can be daunting if you are new to lead acquisition.
This is where Manta Digital comes in. With over 13 years of experience creating and running lead magnet campaigns in a variety of business verticals, I’ve developed a reliable method to create a captivating offer, acquire high-quality leads, and nurture them through to a high-quality customer on autopilot.
My 3-Step Approach That
Delivers High-Quality Leads
Meticulous Audience Analysis
I’ll work with you to develop an Audience Profile, which allows us to know who to target, and where to target them. I use these profiles to create highly relevant ads guaranteed to convert.
irresistible Resources
Once I know who to target, I’ll work with you create a useful resource for this audience that helps them solve an immediate problem. This has two benefits – it helps position your business as an expert in the field, and gives your lead and positive first impression.
Effective Lead Nurture
Once your lead is acquired, I’ll set up a series of carefully written messaging touchpoints, which gently nudge your leads back to your business and encourages them to buy. This can be considered a combination of email marketing and marketing automation services.
My Process To
Boost your Results
With the benefit of years of experience and millions of dollars spent, I’ve developed a fool-proof method to create lead magnet campaigns that generate high-quality leads that convert, regardless of your business size or vertical.
Target
1
FIND YOUR AUDIENCE
I’ll take a deep dive into your user journey to identify key friction points that are prevening your traffic from converting to a lead or a sale.
Problem
2
FIND THEIR PROBLEM
Your audience will have problems that they are looking to solve. I’ll work with you to find their biggest painpoint, and ways in which you can solve their specific problem.
Offer
3
HOW YOU CAN HELP
I’ll put together an offer that details how your business can help solve their problem, using specifics such as case studies to highlight why your business is best placed to help them solve their problem.
Asset
4
DESIGN YOUR ASSET
The format of your lead magnet will depend on the problem you are solving for your lead, but more often than not this will be a downloadable resource, checklist, or informative guide. This will be designed by me to fit in with your brand style guide.
Landing page
5
BUILD A HIGHLY-CONVERTING LANDING PAGE
I’ll build a landing page that sells your offer to the lead, and gets them to enter their details in exchange for your downloadable asset.
Nurture
6
NURTURE TO SALE
Once your lead has been acquired, I’ll create a series of messaging that keeps your business front of mind, and encourages the lead to come back to your business and become a customer.
Report
7
REPORT ON PERFORMANCE
I’ll create clear, easy-to-digest reporting that shows you exactly how many leads have been acquired, how much those leads cost, and how successfully they are being converted to purchasing customers.
Optimise
8
OPTIMISE YOUR CAMPAIGNS
Once I’ve established a positive ROI with your lead magnet campaigns, I continue to optimise and improve their performance so that I can increase the number of leads acquired while maintaining and improving your ROI.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 13 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
Social Media marketing
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Search Engine Marketing
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Search Engine Optimisation
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Acquire
Web Design
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Lead Magnets
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Conversion Rate Optimisation
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Landing Pages
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Answering Your
Frequently Asked Questions
CAN YOU SHARE SPECIFIC EXAMPLES OF LEAD MAGNETS?
I take the privacy of my clients very seriously which is why I don’t share specific details of active lead magnet campaigns on my website. If you’d like to know more about what a lead magnet campaign might look like for your business, please get in touch with me so I can provide you with more details.
WHAT KIND OF LEAD MAGNET IS BEST FOR MY BUSINESS?
This will depend on what kind of product or service your business offers. My general advice is that the lead magnet should be a resource that contains information that is not readily accessible somewhere else on the internet, that provides value to your lead.
HOW LONG WILL IT TAKE TO SEE RESULTS?
This depends on a number of factors, including how long your sales cycle is. If your business sells a service rather than a product, I’ve found it typically takes longer to nurture a lead to a sale, and as such the lead magnet cycle is longer. Expect at least 3 months of ongoing work to start seeing results.
HOW MUCH WILL IT COST TO SET UP A LEAD MAGNET CAMPAIGN?
This is entirely dependent on what kind of business you run, and how long it typically takes from their first touchpoint to sale. Each business has its own unique requirements, so to get a more accurate idea of costs please get in touch me me.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics