Growing your business with
Search Engine Marketing
Why
Search Engine Marketing?
When someone wants to find something on the internet, they use a search engine such as Google and Bing. And more often than not the quickest and most effective way to get your brand or service in front of people who are searching is through paid ads on these search engines. It’s a much quicker way of appearing in search results and can provide you with really valuable feedback on what people are actually searching for.
But, as with any marketing platform, search engine marketing comes with its own intricacies that can make self-managed search engine marketing costly and time-consuming.
01
Without a detailed grasp on how search engine marketing platforms work, it can be a very easy way to spend a lot of money quickly without much to show for it. Search engines are more than happy to take your money, and account managers often don’t have your best interests at heart when making recommendations.
02
Looking after a business means most people don’t have the time required to really learn the ins and outs of each search engine advertising platform, let alone the time needed to actively manage marketing campaigns on an ongoing basis.
03
Troubleshooting on the internet when you run into issues with your marketing campaigns becomes a minefield with conflicting opinions and information that is difficult to sift through.
This is where Manta Digital comes in. With over 13 years of experience running and managing marketing campaigns on search engines, I know each platform like the back of my hand which means you get the benefits of having experts delivering results without the overheads of managing full-time employees.
My 3-Step Approach That
Consistently Delivers Results
Meticulous Keyword Analysis
I’ll identify the search landscape and suggest keywords that are highly relevant to your business, with a good search volume and low difficulty score meaning you’ll maximise your return without wasting money on expensive keywords.
Expert Setup 7 Testing
I build out your campaigns following best practices, as well as using over 10 years of experience to ensure your messaging is reaching the right people in the right place and at the right time.
Optimisation & Scaling
Once I’ve established a baseline positive ROI, my focus moves to hyper-focused optimisation to allow me to scale your campaigns for more leads or sales while continuing to improve ROI, meaning more leads and sales for your business.
My Process To
Engage Your Customers
With the benefit of years of experience and millions of dollars spent, I’ve developed a fool-proof process to turn any search engine marketing campaign into a success, regardless of your business size or vertical.
Keywords
1
IDENTIFY HIGH VALUE KEYWORDS
I’ll carry out in-depth keyword research to identify valuable keywords that have a balance of good monthly search volume along with a lower difficulty score, which will allow me to maximise your marketing budget and return on advertising spend.
Competition
2
ANALYSE THE COMPETITION
I’ll take a look at all of your competitors on search engines, find out what they are doing, what keywords they are bidding on, and how we can use this to our advantage.
Landing Pages
3
BUILD LANDING PAGES
I’ll build out a series of highly converting landing pages that are highly related to the keywords I have identified in the keyword research phase – this both increases the overall conversion rate, and increases our landing page relevance score which further reduces cost per click.
Build
4
BUILD YOUR CAMPAIGNS
I’ll build your campaigns in a highly segmented structure, which allows me to tightly control how much of your marketing budget is going where.
Test
5
TEST YOUR MESSAGING
I’ll run through a series of messaging tests to make sure that your ads are receiving as many clicks as possible, and that your ad messaging is aligned with your company values.
Report
6
TRACKING & REPORTING
I’ll configure your tracking so that Google Ads knows when a conversion has taken place, and provide you with clear, easy-to-digest reporting so you know exactly what your marketing budget is being spent on.
Optimise
7
OPTIMISE YOUR CAMPAIGNS
Your search engine marketing campaigns will be continually optimised with new keywords, improved ad copy and better landing page performance so that I’m always maximising your return on advertising spend.
Grow
8
SCALE & GROW
Once I’ve established a positive ROI on your search engine marketing campaigns, I’ll look for ways to expand the scope and grow the reach of your campaigns while maintaining and improving your ROI.
Discover how Manta helps you
Get More Leads And Grow
Analyse your current capabilities
Assess your business vertical
Provide a bullet-proof lead acquisition plan
I have limited capacity for new clients, so don’t wait to get in touch!
Demystifying Digital Marketing And
Growing Your Business
Digital marketing doesn’t have to be complicated, and with over 13 years of experience I’ll help your business get more leads, become more profitable and grow sustainably.
Manta Digital operates across the entire digital space, meaning I’ll get you results regardless of your needs.
Deliver
Social Media marketing
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Search Engine Marketing
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Search Engine Optimisation
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Acquire
Web Design
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Lead Magnets
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Conversion Rate Optimisation
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Landing Pages
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Answering Your
Frequently Asked Questions
WE ALREADY USE A SEARCH AGENCY – CAN YOU AUDIT OUR ACCOUNT?
Yes, I’d be more than happy to provide a detailed account audit with recommendations on where your search activity could be improved. I’m also happy to work with your existing search agency to imrpove your results.
CAN YOU ALSO RUN DISPLAY ADVERTISING?
Yes, I can also create and manage display advertising for you, both as retargeting campaigns and in an outreach capacity.
WHAT ABOUT GOOGLE SHOPPING CAMPAIGNS?
Yes, I’m also more than happy to take on your Google Shopping activity if your business sells products. These campaigns can be slightly more involved to manage, but I have plenty of experience with them.
MY COMPETITORS ARE STILL APPEARING ABOVE ME?
There will always be a certain degree of competition when it comes to search marketing, and it’s highly likely that some of your competitors will have deeper pockets than you. This is why I prefer to look at more productive metrics such as return on advertising spend to guage the success of a search marketing campaign, as this can provide more useful feedback on how your campaigns are performing.
HOW MUCH DO YOU CHARGE TO MANAGE MY SEARCH MARKETING?
This will largely depend on how complex your search engine marketing campaigns are, and whether you would also be looking to add channels such as Google Shopping and display advertising. Your best bet is to get in touch with me with more details on your business, so I can provide a more accurate quote.
Real Results That Grow Your Business
Caspar effortlessly mixes analytical, development, and creative skills and is a heavy-weight asset to any team wanting growth.
Logan Estop-Hall
Founder, Daleth
Our efficiency has increased, and we’ve seen an increase in lead quality alongside this, meaning we’re closing more deals. Not too shabby for 6 months work!
John O'Shea
Head of Marketing, Growthonics